CHILD LEAD ACTRESS RELEASES 2nd MAGICAL ADVENTURE BOOK

CAST OF CHARACTERS JOINS NARRATOR/AUTHOR JOLIE ON HER SUBMARINE TOUR

Studio City, CA (November 16, 2009) At age 11, Jolie Vanier (von-yay) is surpassing most adults with her long list of visions and accomplishments. Now with the release of her 2^nd book in the Puwaii™ Adventure series, Puwaii Adventures with Joliea & Friends…the adventures continue (Puwaii Adventures, LLC, 2009), we are being reacquainted with and introduced to a new whimsical cast of characters inspired by her own life experiences – seen through the eyes of a child with a little help from her family.

“I smooshed together some experiences I had with my globe-trotting family and voila! My characters are off on a new adventure,” says Vanier, who describes her Puwaii books as a family endeavor. “I like to ‘smoosh’ together lots of words, too. That’s how I came up with ‘Puwaii.’ I just smooshed together my favorite fashion designer, Pucci, with Hawaii and voila! Puwaii!”

We first meet our heroin/narrator, Joliea - the world’s youngest fashion designer™ - in Vanier’s first book/audio set, Puwaii Adventures with Joliea & FriendsÔ, as she shares with us her submarine adventure which begins in Malibu, California and travels to Hawaii ending in Florence, Italy. PuOie™, the magical submarine, travels anywhere they want to go and along the way she and her best friend, Sarah, and her big brother, Jared, meet up with the ocean-dwelling creatures, Starlette of Hollyfish, Dolly the dolphin and Sparkle the angelfish.

In …the adventures continue Joliea, Sarah and Jared visit Ireland and Egypt and meet new characters including, Goddess Babarina of Egypt, Lady Allison of Ireland, Robinson Pierre of Paris, brave leprechauns and the book’s dastardly villain called Jack “Le Rat.” It’s an adventure story that mixes true historical and geographical facts together with Vanier’s fantasy and serves it up with a PuwaiiÔ twist.

Both books showcase Vanier’s own original drawings. Here the reader shares her vision and sees how her imagination comes further to life with drawings depicting the story line.

“I’m really excited about the opportunity for children to enjoy my Puwaii Adventures series,” says Vanier, who divides her time between her homes in Los Angeles and Scottsdale. “My first book was inspired by a trip we took to Hawaii and also Pucci, my favorite fashion designer. In my second book we are introduced to new characters who travel the globe in PuOieÔ, the magic submarine. We visit wonderful, new locations including Egypt, Ireland and since my lead character is the world’s youngest fashion designer, of course, Paris is one of our stops.”

About Jolie Vanier

Jolie Vanier is an 11-year old child lead actress who, when not pursuing an acting career, attends Scottsdale Christian Academy in Arizona. Vanier made her motion picture lead-actress debut as Helvetica in the summer feature film, Shorts (Warner Bros., August 2009), directed by Robert Rodriguez (Spy Kids), also starring Jon Cryer, William H. Macy and James Spader. Press quotes include: “Jolie Vanier steals the show.” Daily Mail “…promising newcomer” E! Online “Thank heavens for little Jolie Vanier…this pint-size Christina Ricci is a real find.” New York Times “…most memorable performance belongs to young Vanier…she gets an ‘introducing’ billing in the credits and even her own musical motif.” Variety

Vanier was the recipient of a 2009 C.A.R.E. (Child Actor Recognition Event) award. She was also nominated for Best Young Actress in a short film, Juvenile Delinquence at the Young Artists Awards.

Jolie Vanier is the author/narrator/artist of Puwaii Adventures with Joliea & FriendsÔ and Puwaii Adventures with Joliea & FriendsÔ…the adventures continue, fun and magical journeys and learning experiences that each celebrate the value of family, friendship and teamwork. Through the eyes and mind of a child, young readers are encouraged to explore new places and meet diverse characters. Most importantly, Vanier’s readers are inspired to realize their own dreams.

A dedicated community activist, the young actress/author generously donates her time to numerous charitable organizations, including ChildsRead of Arizona and Actors for Autism in Los Angeles, CA. A great animal lover, Vanier makes regular donations from her allowance to the Arizona Humane Society and ASPCA.

About the Puwaii Adventures book series

Puwaii Adventures with Joliea & FriendsÔ by Jolie Vanier; ISBN: 978-0-9822341-0-5; $24.95; hardcover; 8” x 10”; 43 pages; DVD and CD enclosed including read along audio book with Jolie; PUWAII ADVENTURES, LLC

Puwaii Adventures with Joliea & Friends…the adventures continue by Jolie Vanier; ISBN: 978-0-9822341-1-2; $29.95; hardcover; 8” x 10”; 72 pages; DVD and CD enclosed including read along, art lessons and audio book with Jolie; PUWAII ADVENTURES, LLC

E-mail: info@PuwaiiAdventures.com Web site: www.PuwaiiAdventures.com

Public Relations vs. Advertising

After months or years of preparation, your business is finally a reality.  You are mindful of all the essentials needed to build the successful business you envision: the location of your business; your logo design and web page; your qualified and cordial staff, should you have one; and most importantly, your product.  Now you are ready for the big launch!

Almost as quickly as your doors are open, media sales representatives soliciting your business inundate you.  Certainly, if your colleagues are taking out ads, you should, too.  Right? Possibly, but there's more to consider before you shell out the cash.

Many business owners believe that in order to keep themselves in the forefront of the market it would require them to purchase an ad, when in fact, it's that and so much more.  Advertising can be very effective assuming that your are successfully appealing to the market you are attempting to reach, and positioning yourself as to how you would like to be positioned. 

Realistically, however, advertising alone can take your exposure only so far.  Advertising does serve a purpose, but without an effective Public Relations campaign to support it, the expense often generates poor results.  To not take advantage of all the Public Relations opportunities is like a surgeon performing surgery without the appropriate surgical tools.

Did you know that approximately 85% of the stories you read in newspapers and magazines, interviews you see on television or hear on the radio were secured by a publicist?  

The Public Relations Society of America has determined that an article, television profile, radio or Internet interview is up to seven time more believable than an advertisement, because it is more retainable and it shows more creditability.  

In local television programming, for instance, a 3-minute interview, which would have cost $4,000 for the same amount of time had it been purchased as an advertisement, is valued at a minimum of $12,000.  In all probability, that one interview reached several hundred thousand viewers depending on the location of your business.  

Publicity, commonly referred to as "free advertising" or "the cheapest form of advertising," is the perfect solution for you as a business owner wanting to be positioned as an expert in your field by standing apart from the monotonous and endless sea of ads. 

Considering that a publicist's one-month fee might equate to the price of one full-page ad in a glossy magazine makes great sense when considering value for value, dollar for dollar.

It is the job of your publicist to focus upon and obtain for you all appropriate and available media exposure, taking your business to the next level.  A comprehensive Public Relations campaign tailored to your business will dramatically increase the public's awareness of your business.  

With an effective Public Relations campaign, your goal to stand apart from your competition will be achieved.  Ultimately, this will mean an increasing bottom-line profit for your business.